The third phase of “Be there tomorrow”, a motivation to quit regional campaign, will launch on 8th February 2016. The hard hitting campaign will focus on showing smokers and their families that 1 in 2 smokers will lose their life prematurely to smoking and could therefore miss out on key moments in life with loved ones.
Aim of the campaign
The campaign has two key aims. The first is to increase motivation to quit among smokers in the South West and stimulate mass population quit attempts. The New Year is a key time when smokers are often more receptive to the ‘quitting’ message and Smokefree South West aims to utilise this important time of year.
The second aim is to reinforce the message that you can die prematurely from smoking, and make this pertinent to smokers by highlighting all the things they may never experience if they continue to smoke.
To view the Be There Tomorrow TV advert, visit YouTube.
For more information about the campaign, please contact Ele Taylor on Eleanor.Taylor@publichealthaction.org.uk