New Year Health Harms

The National Health Harms campaign launched on 30th December, with the view to use seasonal motivation to increase quit attempts. This campaign reminds smokers of the physical damage caused by smoking, through the use of TV and digital advertising, including the previously successful ‘Rotten Roll-up’ and ‘Mutations’ adverts. These adverts emphasise the immediate harm caused by each cigarette and encourages smokers to search the Smokefree website for support to quit. Please direct people to the following Devon specific URL: This will enable PHE to track digital activity the campaign creates in Devon.

Free support will be available to smokers in the form of:

  • Quit Kits, which include practical and engaging tools to help people quit step-by-step, in their own home
  • The Smokefree App, which has a distractions tool to help combat cravings when they strike and delivers personalised motivational messages
  • Daily email and text support
  • Social media support via Facebook and Twitter

The tools will signpost to local Stop Smoking Services, but can be used regardless of people’s choice of quitting method.

Public Health Devon have uplifted this campaign by distributing resources including quit cards, posters and leaflets to GP practices, libraries, stop smoking services and large businesses.

There is a communications toolkit containing advice, facts, statistics and key messages for those that would like to share the campaign with stakeholders, partners and local media.

Access resources via the Campaign Resource Centre or email