Campaigns and workstreams

ONE YOU

Public Health England has launched a ground-breaking new campaign, ‘One You’, to help adults across the country avoid future diseases caused by modern lifestyles.

Everyday habits and behaviours – such as eating too much unhealthy food, drinking more alcohol than is recommended, continuing to smoke and not being active enough – are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year.

One You encourages people to reappraise their lifestyle choices, put themselves first and do something about their own health. It reminds people that it’s never too late to improve their health – making small lifestyle changes such as eating well, drinking less alcohol, quitting smoking or being more active can double your chances of being healthy at 70 and beyond. 

The campaign encourages adults to take part in a free online health quiz, called ‘How Are You’, to identify where they can make small changes. The quiz provides personalised recommendations and directs people to tools and advice created by experts to help them take action where it’s most needed. You can take the quiz here and view the One You website here.